WHAT ARE YOUR CUSTOMERS SEARCHING FOR?
Google Ads is intent marketing. You are getting seen by potential customers exactly when they are searching for your offer, product or service. Think like your customer.
List out what you think they would be typing into Google when they want what you’ve got. Remember that people are now searching like they speak (thanks Siri!).
Please list at least 10 phrases that you think people would use when looking for you.
WHAT DO YOU WANT OUT OF YOUR AD CAMPAIGNS?
Think about the results you need to achieve from your campaigns. List out your campaign objectives.
Here are some ideas - Do you want: Increased foot traffic? Increased website traffic? Online sales conversions? Lead generation? More coupon participants?
The better you know what you want and need from your paid ads, the better results you’re going to get. We can fine-tune your targeting, ad copy, and ad groups.
WHAT DO YOU WANT YOUR CUSTOMERS TO DO?
Determine what it is you want your potential buyer to do when they see your ad.
This will be based on what your business objectives are for your campaigns, but specifically what actions you want your customer to take when they see your ad.
Here are some ideas - Do you want interested consumers to:
• Click through to your coupon landing page
• Phone you
• Make a donation
• Make a reservation online
• Like your Facebook Page
• Buy a specific product
WHO ARE YOUR COMPETITORS?
We'll research your competition by searching for the keywords you’ve chosen, or search for your competitor's names directly in Google.
By checking out your rivals, we gain a better understanding of what your business is up against - and we can act to optimize your campaigns.
HOW ARE YOU GOING TO MEASURE YOUR RESULTS?
With Google Ads, there’s almost a limitless number of ways to track and measure your campaign metrics. What we measure will depend largely on what you want out of your campaigns.
List out the metrics you need us to watch. For example:
• Number of clicks to your contest landing page
• Number of email leads
• Number of sales
• Value of sales
• Return on Investment (ROI)
